Case Study

I laid the proper foundation by creating various templates, toolbars, buttons, graphics, and copywriting material. In addition, I developed three automated email campaigns, each featuring a coupon for Cody’s Original Roadhouse to entice potential subscribers and keep existing subscribers.

Managing the newsletter, I created various automated email campaigns for corporate and individual location efforts. These campaigns catered to achieving ROI and advertising for gift card sales, online food orders, reservations, specials, hiring, etc. To promote the newsletter to gain more signups, I utilized the social media marketing channel by creating additional content to promote it on the proper social media platforms.

Lastly, I optimized my campaigns by A/B testing various copywriting, graphics, email automation pipelines, delivery times, email body placement, etc. After testing, I would track campaign performance and optimize based on analytical data from previous campaigns.